Mexican GP Race Highlights

PitStop Lab - Where Speed Meets Prestige

The Business of F.1 Sponsorship Deals, Leadership, & Lifestyle beyond the Track

In my blog, I dive into:

Motorsport fans interested in the Business side

Sponsorship deals, Brands investments towards premium audiences
Luxury Brand Marketers
Experiential Marketing: The Power of VIP Access in Sports
Leadership: Decision-making under pressure
Women in Motorsport and Business

Barbara Cardilli 10/28/25 Barbara Cardilli 10/28/25

Mexican GP Race Highlights

Barbara Cardilli 10/28/25 Barbara Cardilli 10/28/25

Formula 1 and Apple

Barbara Cardilli 10/9/25 Barbara Cardilli 10/9/25

Ferrari Markets Day

Barbara Cardilli 10/6/25 Barbara Cardilli 10/6/25

George Russell’s Consistency

Barbara Cardilli 9/28/25 Barbara Cardilli 9/28/25

Ferrari Style

Barbara Cardilli 9/27/25 Barbara Cardilli 9/27/25

Pirelli is more than a tyre

Barbara Cardilli 9/21/25 Barbara Cardilli 9/21/25

Old Vs New Partnership

Barbara Cardilli 9/9/25 Barbara Cardilli 9/9/25

F1 and Tifosi

Barbara Cardilli 9/4/25 Barbara Cardilli 9/4/25

McLaren’s $5 billion valuation

Barbara Cardilli 9/4/25 Barbara Cardilli 9/4/25

50 Years Monza

Barbara Cardilli 9/3/25 Barbara Cardilli 9/3/25

Leadership with Purspose

Barbara Cardilli 9/2/25 Barbara Cardilli 9/2/25

Mastercard and McLaren F1

Power is nothing without Control - Pirelli

Barbara Cardilli 8/27/25 Barbara Cardilli 8/27/25

Power is nothing without Control - Pirelli

Barbara Cardilli 8/18/25 Barbara Cardilli 8/18/25

Ferrari Casa

Barbara Cardilli 8/5/25 Barbara Cardilli 8/5/25

Expensive Porcelain Trophy

Barbara Cardilli 8/3/25 Barbara Cardilli 8/3/25

Lewis Hamilton’s Leadership Masterclass

Leadership locked with Vasseur in Ferrari

Barbara Cardilli 8/1/25 Barbara Cardilli 8/1/25

Leadership locked with Vasseur in Ferrari

Spa-Francorchamps 2025: Prestige Under Pressure

Barbara Cardilli 7/30/25 Barbara Cardilli 7/30/25

Spa-Francorchamps 2025: Prestige Under Pressure

Speed of Learning & Engineering of Excellence

Barbara Cardilli 7/29/25 Barbara Cardilli 7/29/25

Speed of Learning & Engineering of Excellence

Barbara Cardilli 5/6/25 Barbara Cardilli 5/6/25