About:

"In my blog, I dive into real-world case studies from one of the most successful platforms, such as Formula 1, with a focus on Business, Leadership, Sponsorship, Lifestyle, and Women in Business."

Core Themes:

• The Business of Motorsport

  — Monetizing Speed: How Motorsport Became a Global Business”. it’s a multi-billion-dollar global industry that merges high performance, cutting-edge technology, branding, and entertainment.

  - Commercial Strategy in Motorsport: Lessons for Other Industries

  - Sponsorship & Brand Globalization

  - Brands investments towards premium audiences

  -How luxury brands use motorsport for image and influence

  -Experiential Marketing: The Power of VIP Access in Sports

• Leadership:

  - What CEOs can learn from motorsport team principals

  - Decision-making under pressure

• Women in Motorsport and Business

  -Empowering Women in Sports Business