Pit Stop Lab: “Where Speed Meets Prestige “

“The Business of F.1 Sponsorship Deals, Leadership, & Lifestyle beyond the Track.”

About:

"In my blog, I dive into real-world case studies from one of the most successful platforms, such as Formula 1, with a focus on Business of Motorsport Sponsorship, Leadership, Lifestyle, and Women in Business."

Our followers are:

  • Motorsport fans interested in the business side

  • Sponsorship executives

  • Luxury Brand Marketers

  • Entrepreneurs and Investors in motorsport

  • Women leaders in business & racing

  • Automotive / Mobility Leaders

  • Drivers

Core Themes:

  • The Business of Motorsport

    — Monetizing Speed: How Motorsport Became a Global Business”. it’s a multi-billion-dollar global industry that merges high performance, cutting-edge technology, branding, and entertainment.

    - Commercial Strategy in Motorsport: Lessons for Other Industries

    - Sponsorship & Brand Globalization

    - Brands investments towards premium audiences

    -How luxury brands use motorsport for image and influence

    -Experiential Marketing: The Power of VIP Access in Sports

  • Leadership:

    - What CEOs can learn from motorsport team principals

    - Decision-making under pressure

  • Women in Motorsport and Business

    -Empowering Women in Sports Business