I am Barbara Cardilli, Founder of Labcardi.

A former Formula 1 Abu Dhabi Grand Prix Commercial Strategist, I bring over a decade of experience driving high-level negotiations, strategic partnerships, and commercial growth across the global motorsport ecosystem. Working at the intersection of government, business, luxury, tourism, and investment, I have helped forge transformative alliances that position motorsport as a catalyst for economic development, global influence, and innovation within one of the world's most prestigious and traditionally male-dominated industries.

As Presenter and Chief Editor of Pit Stop Lab – Where Speed Meets Prestige, I explore the business of Formula 1, luxury lifestyle, leadership, and mobility innovation. Through exclusive interviews, thought leadership, and live panel discussions, I engage with industry leaders, entrepreneurs, policymakers, and motorsport drivers who are shaping the future of the sector.

As a participant in the FIA Women in Motorsport Commission Mentorship Programme, I am committed to advancing cultural change across motorsport and business. I use my platform to challenge barriers, elevate diverse voices, and champion a new generation of women leaders who lead with authenticity, resilience, influence, and vision.

My mission is clear: to bridge business, innovation, and human potential, creating meaningful conversations, strategic connections, and lasting impact on and beyond the racetrack.