I am an internationally recognized Motorsport Commercial Strategist, Founder of Labcardi, and Creator of Pitstoplab - Where Speed Meets Prestige.
With over a decade of experience at the Abu Dhabi Formula 1 Grand Prix, I advise global brands and leaders at the intersection of Racing, Technology, and Lifestyle.
I am also an FIA Women in Motorsport Mentor, Presenter, and Keynote Speaker.
ABOUT ME
“Motorsport has taught me resilience, negotiation under pressure, and how to thrive in an environment where women are still underrepresented. Rebuilding my brand in this space gave me power. My vision goes beyond business—I want to use this sport as a platform for innovation, leadership, and meaningful cultural impact.”
Let’s work together!
We welcome collaborations with F.1 Teams, Media Managers, and Sponsors
Requests include:
Access to Drivers for Interviews (media days, official press opportunities, or scheduled one-on-one sessions).
Media Accreditation Support to cover race weekends.
Partnership Opportunities for sponsored content, branded features, and activations.
Leadership Features – Content exploring leadership lessons from team principals, engineers, and drivers under pressure.
Behind-the-Scenes Features – Lifestyle, preparation, and paddock stories.
Partner Highlights – Tailored features aligned with brand and leadership storytelling.
Presenter and Public Speaking
for Events, Conference and Universities Lectures
Speaking Subjects:
Business of F.1 & Motorsport
Monetizing Speed: How Motorsport Became a Global Business
Commercial Strategy in Global Sports
Sponsorship ROI and Behind-the-scenes of Motorsport Partnerships
The Future of Luxury Brands - building Brands for Emotional Digital & Cultural Relevance
Motorsport Business & Events Innovation
Experiential Marketing & Technology Integration
Creating desire: Storytelling in Motorsport Branding
Autonomous Mobility: Lesson from Formula Racing
Leadership
The Entrepreneurial Mindset of Champions: What Business Leaders Can Learn
from Motorsport
What Leaders can learn from Motorsport and Drivers
Decision makers under pressure
Women in Motorsport
Women in Leadership and Motorsport
From Pit Crew to C- Suite: Empowering Women in Sports Business
Women on the grid: Breaking Barriers in Motorsport
PAST WORKS
Presenting at Dubai Smart Mobility Summit in Dubai with Head of Cafu
Interviewing Former Ferrari F1 Driver - Gianni Morbidelli - When Sport Meets Luxury Dubai
Presenting at Automadness Supercars Dubai - Automotive Trends and Investments
Presenting the Workshop” Women in Mobility” in partnership with DEWA
Presenting at Motorsport Community Business Lounge Dubai
Presenting the Tiffany Fashion Show Dubai
Presenting Future of Electric Mobility Dubai
Speaker during Dubai Innovation Summit 0 Future of AI an Leadership
Workshop with IWC Dubai - Women’s Private Watch Collections
Presenting @Mercedes Art of lights Creative workshop
Speaker at Dubai World Conference Mobility: Lessons From Grand Prix Racing
Lecturing at University - When Speed Meets Prestige during Formula Grand Prix
