Your Consultant for Innovation and Excellence

GREAT LEADERS FUEL GREAT CONNECTIONS

ABOUT THE FOUNDER

“A Global Motorsports Commercial Strategist,

Presenter & Innovation Advisor”

Globally connected, at the intersection of Racing, Tech, and Leadership.

My name is Barbara Cardilli,

After working for Giorgio Armani Hotel Dubai, I joined the Formula 1 Abu Dhabi Grand Prix as a Commercial Strategist, negotiating Global Events in the Middle East for over a decade.

I am the founder of LABCARDI - a Boutique Consultancy for Innovation and Excellence across Commercial Solutions, PR’s and Events.

Female executive with 10 years in elite motorsport dealmaking strategist at a world-class venue.
Deep access to the global F1 ecosystem, partners, rights holders, and brands.
I have built credibility in an exclusive, male-dominated industry
Motorsport & Mobility Event Host Personality
Appointed Permanent Committee Woman in Media and Sponsorship by the Sport Integrity Group Alliance
Selected by the FIA Women in Motorsport Mentorship Program, providing learning strategies and fostering meaningful relationships.

Your fast track to Commercial Strategy, PR, Media, Sponsorships, and Presence.

BUSINESS

Monetizing Speed: How Motorsport Became a Global Business
Commercial Strategy : Lessons for Motorsport Industry
Sports Sponsorship Evolution and ROI
Formula One as a Case Study in Brand Globalization
Influence of motorsport on luxury brand identity
Creating Desire: Storytelling in Motorsport Branding
LEADERSHIP
What CEOs can learn from motorsport team principals
Decision-making under pressure
WOMEN IN MOTORSPORT AND BUSINESS
From Pit Crew to C-Suite: Empowering Women in Sports Business
The Entrepreneurial Mindset of Champions: What Business Leaders Can Learn from Motorsport
Women on the Grid: Breaking Barriers in Motorsport

Speaker at Conferences and

Universities with focus on:

PR, Strategy, Media, Events Consultancy

Speaker/ Presenter Requesr

BC Lounge Events for C- Level and Worlshops

Join the Conversation When Speed Meets Prestige

Past BC Lounge Events

CEO's Talk

What should we know about the services you provide? Better descriptions result in more sales.
Driftx Abu Dhabi

What should we know about the services you provide? Better descriptions result in more sales.
Motorsport and Community

With Former Ferrari Formula 1 Driver, GM Lamborghini Abu Dhabi and Dubai, Head of Troon Golf
IWC Women Collection

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Smart City Vision

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Mobility Leaders

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Mobility Forward

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Women CEO's Driving Change

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Women Leaders on Track

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