F1 and Tifosi

What would Formula 1 be without the Tifosi?

At Autodromo Nazionale Monza, the answer is clear: the Tifosi are not just fans—they are the lifeblood of the sport. Their passion turns the #ItalianGrandPrix into something bigger than a race—it becomes a movement, a gathering, a celebration of identity.

For brands, they are a living reminder that loyalty and emotion are the ultimate drivers of value.

This year, their voices carried special meaning as we celebrated:

Pirelli’s 500th Grand Prix as official supplier—an incredible milestone of innovation and leadership.

Barilla Group’s activation at Monza—proof that the true meaning of gathering goes beyond sponsorship, creating shared moments that last long after the race.

And the anniversary of #NikiLauda and Ferrari at Monza, a timeless reminder of heritage, courage, and the legacy that continues to inspire generations.

Even if it was not the podium we hoped for, the dream is still alive. Because Monza teaches us that speed is not only about the track—it’s about heritage, connection, and the leadership to keep moving forward.

#PitstoplabNewsComingSoon #WhereSpeedMeetsPrestige