Old Vs New Partnership

sss

When engineering meets elegance.

Mercedes-AMG PETRONAS F1 isn’t just about lap times—it’s a symphony of performance, precision & luxury. Since 2013, IWC Schaffhausen has been its “Official Engineering Partner,” launching high-end timepieces like the Pilot’s Watch Chronograph 41 Edition “Mercedes-AMG PETRONAS F1 Team” and the new Pilot’s Mark XX for 2025.

Big shifts in style code: For 2025 and beyond, Mercedes says goodbye to Tommy Hilfiger (and Puma) as its apparel partner, welcoming Adidas in a multi-year deal to supply team kit, footwear & fan-gear.

Meanwhile, the incoming Cadillac F1 Team (debuting 2026) has just snapped up Tommy Hilfiger as its official apparel & lifestyle partner. A full circle moment—for fashion & racing.

Luxury meets speed. Brands know what they’re doing: reach, storytelling, brand halo.

#MercedesF1 #IWC #Adidas #TommyHilfiger #CadillacF1 #LuxuryEngineering #Performance #Partnerships #F1Fashion