Pirelli is more than a tyre

Unveiled the new Pirelli Lifestyle Collection 2025–2026

**Pirelli is more than a tyre, it's a lifestyle**

Having worked on many events with this iconic brand, I’ve seen firsthand how Pirelli combines heritage, performance, and innovation.

It’s not just about tyres; it’s about motorsport excellence, cutting-edge engineering, and Italian craftsmanship that extends into lifestyle, design, and culture.

Last Monday at Milan Fashion Week, Pirelli unveiled the Lifestyle Collection 2025–2026, introducing the first two chapters: RacingTeam and TheCal™, designed by Denis Dekovic, putting at the center the Pirelli’s DNA, motorsport and corporate heritage. The collaboration began last March with the Special Edition Podium Caps worn by Formula 1® drivers.

The capsule is blending Motorsport, Innovation and Style.

From the limited-edition Racing Team capsule to the upcoming The Cal™, this is more than a collection, it’s a Lifestyle defined by precision, passion, and authenticity. I can’t wait to wear it!

#PitstopLabNews #WhereSpeedMeetsPrestige #WomenInBusiness #PirelliDesign #MoreThanATyre #Lifestyle #MilanFashionWeek #Innovation #Performance #MadeInItaly #F1 #Motorsport