Ferrari Markets Day
Racing is driving innovation
**Racing, Technology, Lifestyle**
John Elkann officially opens today the #FerrariMarketplace in Maranello, a new hub where innovation, lifestyle, and community converge: "Racing is at the heart of Innovation".
Some highlights:
- Capital Expenditures: Ferrari plans to invest approximately €4.7 billion over the 2026–2030 period, with a significant portion dedicated to developing the next generation of sports cars
-Revenue and Profitability Goals: The company targets net revenues of around €9.0 billion by 2030, driven by a strong product mix and personalization options. EBITDA is projected to exceed €3.6 billion, achieving a margin of at least 40%
- Free Cash Flow and Shareholder Returns: Ferrari anticipates generating approximately €8.0 billion in industrial free cash flow
- Product Launches: Between 2026 and 2030, Ferrari plans to launch an average of four new models per year, including the groundbreaking Ferrari Elettrica.
By 2030, the lineup will comprise 40% internal combustion, 40% hybrid, and 20% electric vehicles.
The brand continues to grow its passionate community, reaching 90,000 active clients, a 20% increase from 2022.
- New Development Track: Ferrari opened the Ferrari e-Vortex, a 1.88 km test circuit adjacent to the historic Fiorano track.
- Customer Experience Enhancements: To strengthen customer relationships, Ferrari announced the opening of new "Tailor Made" personalization hubs in Tokyo and Los Angeles by 2027
- Flagship Stores: Ferrari plans to open new lifestyle flagship stores in London and New York in 2026
Electrification Strategy
- Ferrari introduced its first fully electric vehicle, the Ferrari Elettrica, with deliveries set to begin in late 2026
- Ferrari’s F1 car set to debut in 2026, will be 30kg lighter, shorter, and narrower than current models
F1 serves as both a #technologylab and a #storytelling platform, linking Maranello engineers to global fans - from 180,000 Ferraristi to over 400 million tifosi, Ferrari’s dual nature—exclusive yet inclusive—shines through collectibles, personal luxury goods, and curated experiences.
Strategic partnerships, tiered offerings, and new flagship stores in London and New York cultivate passion and deepen engagement.
- Ferrari also leads in sustainability with less emission.
- Education is central to Ferrari’s future. M-TECH Alfredo Ferrari, a new advanced training center in Maranello, will inspire and #train the next generation of technicians and engineers, in collaboration with Fondazione Agnelli, local authorities, and Ferrari clients.
"Scarcity is important for being unique and agile" - Benedetto Vigna, Ferrari CEO
