Power is nothing without Control - Pirelli

**Where Speed Meets Prestige**

"Power is nothing without control." – Pirelli

On this day — 27 August — we reflect on the legacy of Leopoldo Pirelli, whose ascent marked a new era in design, performance, and global prestige.

Born in 1925 in Velate near Milan, Leopoldo Pirelli stepped onto the Pirelli board in 1954, and by 1965, he had become President—ushering in a transformative era that shaped the company's identity for decades to come.

Under his #leadership, Pirelli didn’t just produce tyres; it became a paragon of #luxury #performance, and cutting-edge #design.

The brand’s commitment to elegance extended beyond engineering it entered the cultural sphere with the iconic #PirelliCalendar, an annual fusion of high fashion, photography, and artistic vision

Innovation drove Pirelli’s #globalimpact:

- Technology & Performance:

Under Leopoldo’s tenure, Pirelli solidified its reputation as a high-performance tyre brand, becoming a trusted partner across major motorsport platforms from #FormulaOne to the World Rally Championship and Superbike racing

- Sport & Motorsport Engagement:

Trackside, Pirelli’s tyres became synonymous with #precision and #trust. The company’s deep involvement in #motorsports embodies the blend of performance, discipline, and ambition, a reflection of Leopoldo’s own leadership philosophy

- Luxury & Design:

Pirelli seamlessly bridged industry and lifestyle. The fabulous #PirelliCalendar wasn’t just a marketing piece, it communicated the brand’s soul: timeless elegance, bold creativity, and cultural influence

Why this matters today:

Leopoldo Pirelli’s leadership transformed a #familybusiness into a global emblem of Elegance, Innovation, and Sporting excellence. His legacy shows the power of combining visionary leadership with luxury aesthetics and cutting-edge technology to build a truly #iconicbrand.

We proudly collaborated with such an iconic brand welcoming in our Business Connections Lounge -BC Lounge- incredible leaders from the Middle East and driving on track. I’m reminded daily that true leadership is about balance: #discipline and #creativity, #luxury and #performance, #tradition and #innovation.

Pirelli’s legacy inspires me to push boundaries while staying grounded in purpose because greatness lies not only in what we achieve, but in the elegance and vision with which we achieve it.

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