Ferrari Casa

Ferrari Casa Abu Dhabi : Heritage, Performance, and the Power of Place.

When I last attended Casa Ferrari in Abu Dhabi, the experience struck me as more than just an automotive showcase.

It was a gathering that blended speed, design, and lifestyle an enclave where Ferraristi and collectors shared a space that felt both intimate and aspirational during the Formula 1 Etihad Airways Grand Prix gathering high-net-worth individuals (HNWIs), the event served as both a tribute to Ferrari’s legacy and a magnet for the region’s most discerning clientele.

According to Henley & Partners’ 2024 report, the UAE has seen a 77% increase in millionaire residents over the last decade, reinforcing its position as one of Ferrari’s most dynamic markets.

The event brought together classic Cavallino Classiche models, bespoke Tailor Made vehicles, Ferrari Approved selections, and curated Italian hospitality.

For Ferrari, the Middle East is more than a sales territory, it is a region where brand equity and lifestyle converge, reflected in record levels of customization demand and a swelling community of collectors.

What makes Abu Dhabi fascinating is how it mirrors, in its own distinct way, the cultural aura of Pebble Beach Concours d’ Elegance.

While Pebble Beach represents the pinnacle of heritage on the Pacific coast, where history, rarity, and concours tradition define the conversation - Abu Dhabi offers Ferrari a stage where motorsport adrenaline, new wealth, and modern luxury collide.

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